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Category: Writing for the web

Gutenberg: Friend or Foe?

How Will WordPress Gutenberg Affect the Way we Write?

There’s been a fair bit of hype lately about the WordPress Gutenberg update. Is this really going to be a great leap forward as promised – or just another level of confusion?

One thing’s for certain, we won’t be able to avoid it, so we’d better learn how to use it – and quickly!

I’ve been experimenting with Elementor Builder for a bit. (you can read my review here) I’d hopefully be excused then, for thinking I’d have a bit of a head start at understanding Gutenberg. There are some similarities, and I’ve already found a couple of pros and cons. As I did with the Elementor review, I’m using Gutenberg plugin to write this post and learning as I go. Read more

Is This the Best Ever Page Builder, or What?

What is the Best WordPress Page Builder?

When I first started learning how to build a website, there wasn’t a whole lot of choice when it came to page building.

My first sites, and all the content, were assembled using the basic WordPress Editor. For its time, WordPress Editor was the be-all and end-all so far as content editing was concerned. Let’s face it – WordPress is the one platform that’s enabled more mere mortals like myself to build our own websites than any other. WordPress truly is simplicity itself!

Then along came the Wealthy Affiliate Site Content editor. To those of us associated with the WA group, Site Content Editor was a boon indeed. It was a huge jump from what I’d become used to and made page building and content management a breeze by comparison. (Thanks, Kyle and Carson)

Not heard of Wealthy Affiliate? There’s a review you can check out here.

Wealthy Affiliate: The best way to Learn Affiliate Marketing.

Now, Enter the New Kid on the Block:
Elementor Page Builder.

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8 of the Best Keyword Research Tools for 2018

Looking for a Good Keyword Research Tool?

Look no further. I’ve compiled a list of eight tried and tested keyword tools for you right here.

 

find the best keywords for your campaign
.     Keyword Research is Absolutely Essential     .

Keyword research has to be possibly the single most important aspect of successful internet marketing. Unless we get the keyword research sorted before we even begin to write, we’re going to be behind the eight-ball from the start.

 

If you’re new to internet marketing, I suggest you read this post first. In it I discuss and explain just what a keyword tool is, and why you should be using one. Read more

Free Keyword Research Tools. Which is Best for You?

How can we know what is the best free keyword research tool?

 

We all know, or we should, just how important Keyword Research is to any online business. Without it we won’t be able to write the sort of content people are looking for, and we’ll stand little chance of appearing prominently in the Search Engine Results Pages, or SERPs.

Unless we do our homework on this, our valuable and well-researched content runs the risk of being buried forever beneath all those well-aged and authority sites that control most of the top rankings.

find the right keywords for your campaign
Find the Right Keywords and half the job is done

If we seek, find, and qualify good low competition keywords, however, we can rise above the tide. To do this we need at least one good Keyword Finder.

For the purpose of this article I’ll assume you understand the basics of what a keyword research tool does. If not, please read this post for a detailed explanation.

 

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Keyword Research Tools Explained.

What is a keyword research tool, and why do we need one?

 

Keyword research is the cornerstone of successful internet marketing.

 

Imagine this: You’ve spent hours building your website. You’ve written informative, engaging copy. You’ve added images and diagrams, internal and external links. In fact, you’ve built a web presence you can really be proud of.

You publish the site, promote it on social media, get indexed by the search engines, and you wait for visitors. And you wait… Nothing!  Six months later you’re still waiting.

So what went wrong?You Need a Traffic Strategy

In all probability, you failed to perform proper keyword research.

 


 

It’s one thing to know what items you wish to promote, and what sort of things internet users may be searching for. It’s another thing altogether to know precisely what they are entering into the search box and how to utilise that knowledge.

It’s also another thing to know just how many websites there are out there competing for the same search terms, or keywords. Read more