Thinking about starting an online business?
Wondering Just What is Involved in Establishing a Business Online?
Making money online is much the same as making money anywhere. It matters little whether you have a dress shop in a mall, an online clothing store, or a fashion blog. You have to be prepared to put in the effort and establish your business gradually.
If you open a coffee shop, for example, you’ll get some passing trade right away, and your business (assuming you’re doing things correctly) will grow over time.
The difference with internet marketing is that you’ll have ZERO passing trade to start with, and probably very little for quite a while. Not understanding this fact is one of the main reasons many internet-based businesses fail. Actually, fail is probably incorrect. The truth is, many people go into online trading with unrealistic expectations and simply give up when these expectations are not met. (Often, just as they were close to success)
Don’t despair, however, as there are things you can do.
You can tip the scales in your favor in a number of ways. The most important aspect of online trading, however, is getting TRAFFIC to your site. Without traffic, you could have the best, most appealing website in the world, offering the absolute best deals anywhere, and you would just be spinning your wheels.
They say “Content is King”, and whilst this may be true to an extent, the most well-written content will be wasted if nobody gets to read it!
There is a term you will see everywhere these days in relation to online content: SEO Copy. (Copy meaning any written content)
It stands for Search Engine Optimized Copy. That is, copy written with special regard to attracting rankings in search engines, predominantly Google.
You could employ a copywriter to take care of this for you. Many online entrepreneurs do just that, preferring to put their efforts into other aspects of their business. If you think you may like to go that way, just shoot me an inquiry at firstname.lastname@example.org and I’ll be happy to discuss your needs. If you’re just dipping your toes in the online pond, however, your budget may not stretch that far.
(I’m not writing this article to attract clients for my copywriting business. Just to be clear)
Never fear, you can write your own articles.
If you can carry on an intelligent conversation, you can write articles. Just take it slowly, make it relevant, and work on your grammar and spelling; though you don’t even need to stress too much about that. There are a number of very good grammar checkers out there that you can use for free. There’s a POST HERE comparing several, including Grammarly, Ginger, and my own favorite, Pro Writing Aid. As I said, these all have free versions for you to try.
Of course, all this is irrelevant until you have a web presence of some sort.
Now, you can spend several hundred dollars or more (sometimes much, much more) building a website or having one professionally created for you.
Again, depending on your type of business this cost may be justified. The best way to start, however, is with a dedicated website creator such as Wix, Shopify, WordPress etc.
This site, my-buzz.com, was created with WordPress. I can definitely recommend WordPress to anyone unfamiliar with website design. (which, until recently, included me) It was originally designed for blog sites, but with thousands of templates available you can create great-looking websites for just about any type of business in just a few minutes. There’s absolutely no need to know anything at all about coding, links, etc.
Around 30% of web pages are currently created using WordPress.
Research your preferred domain name.
You will need a domain name of your own. That goes without saying, but there, I’ve said it anyway.
These days, it’s getting harder and harder to find a “good” domain name. One that shows at a glance just what your website is all about, and has that little catch, or hook, that will make potential clients want to visit. In my case, I had to search for some time before I found what I thought was a good fit for myself personally and also conveyed what I wanted to offer.
All my first choices were taken. I wanted a .com domain as I didn’t want to be seen to be tied to any particular geographical area. You may prefer to use a domain that shows the country your business is based in. It’s all about personal choice, but it’s something you will need to give a lot of serious thought to. Read my e-booklet on SEO copywriting before you make the final decision on a domain name. I say this because it’s always a good thing to have a keyword or two within the domain name. You’ll understand what I mean when you read the book.
Keep in mind that your website is a business tool. It shouldn’t become an extension of yourself, except on a business level. Sure, if you write copy your personality will come through, to an extent, but don’t fall for what I call the vanity trap. That’s what your personal FaceBook page is for. It’s unlikely that your friends will be inclined to visit your website regularly. (Unless you can turn them into clients, of course)
Hosting is something you’ll also need to take into account. Basic hosting isn’t super expensive. It is, however, an ongoing cost to be considered.
You should research this a little. Remember that all online content belongs to somebody, and if you post media (photos, videos etc) without approval you could find yourself in legal hot water.
Never cut-and-paste from another site. It’s called plagiarism. It’s illegal, and in any case, Google will penalize you for having duplicate content so it’s simply not worth the risk. And anyway, it’s just not cool.
Anyway, that’s it for now. I’ll be updating as time goes by. If you have a query or comment, don’t hesitate to email me: Ross.email@example.com
Comments? Questions? Join the discussion vis the comments Box below. I’d love to hear from you.
Bye for now.